Hey, I'm Lynsie Campbell

I'm a 2x founder and marketing leader with 15+ years of experience working with early-stage tech companies.

Funnel design, GTM planning, account-based marketing, demand gen

Positioning, messaging, content strategy, storytelling

Channel strategy, co-marketing, referral programs, enablement

CRM, marketing automation, cross-functional alignment, reporting

hive | 2024-2025

Implemented foundational systems from scratch, including HubSpot as CMS and automation platform
Refined messaging and positioning to better align with target customers and industry-specific language
Launched the company’s first demand gen programs — quizzes, lead magnets, and an education hub
Reimagined the partner ecosystem with self-serve portals, co-marketing campaigns, and streamlined referral workflows

GRACEFUL | 2021-2023

Created the company’s first brand voice, messaging framework, and content strategy
Built a 12,000-person waitlist through paid media, content marketing, and early demand gen
Led customer research, competitive analysis, and email nurture to keep waitlist engagement high

IKOS | 2019-2020

Built the marketing foundation from scratch, including HubSpot setup and early GTM strategy
Launched scalable lead gen channels across paid media, email, content, and lifecycle marketing
Worked cross-functionally to align messaging, onboarding, and retention across the customer journey

LANESPOTTER at 2017-2019

Led product vision, go-to-market strategy, and all early growth efforts
Built and launched mobile app, managed fundraising, and wore every hat from ops to outreach
Grew the user base to 125,000+ through creative co-marketing campaigns and brand partnerships

SHOWCLIX at 2006-2016

Secured VC funding across multiple rounds and led the company through sustained growth
Built and led a 50+ person team across Sales, Marketing, Partnerships, and Account Management
Developed and executed the GTM strategy, driving lead gen and customer acquisition
Landed marquee clients through enterprise sales, including NY Comic Con, MoMA, and Burning Man
Managed board and investor relationships while setting strategic direction and operational priorities