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OBJECTIVE
Build early demand and brand awareness for a new end-of-life planning startup using cutting-edge AR technology — before the product launched. The goal was to validate the market, define early messaging, and generate a high-intent waitlist to inform and support the product roadmap.
WHAT I DID
- Created and executed the full pre-launch go-to-market plan
- Led customer interviews and market research to inform brand and product strategy
- Developed paid media strategy and managed ad campaigns
- Built and optimized landing pages and email nurture workflows
- Produced social media content and a series of brand videos to drive engagement and conversions
