Fractional GTM leadership for startups

I work with early-stage teams to lead strategy, demand, and GTM ops — no full-time hire needed.

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HI, I'M LYNSIE!

I partner with early-stage startup teams to turn roadblocks into opportunities.

‍I’ve built marketing functions from the ground up, launched products, created partnership programs, and served as an interim exec. I also spent three years making pre-seed investments as a General Partner at Everywhere Ventures (Midwest), supporting the next generation of founders.

Need someone to help drive growth? Build partnerships? Create content? Let’s talk.

20+

years of experience

2x founder

One exit. One backed by Techstars.

50+ startups advised

As an operator, investor, & advisor.

B2B / B2C / Marketplace

Experience across every model.

Hi, I'm Lynsie!

I’m a 2x founder who built and sold a startup from scratch.

I’ve launched products, built marketing functions from the ground up, created partnership programs, and served as an interim exec.

I also spent 3 years as a GP at Everywhere Ventures, backing the next generation of founders.

Now I work with early-stage teams to sharpen their GTM, close enterprise deals, and raise VC funding with confidence.

👉 Curious if I can help your startup?

book a call LEARN MORE

What I do

Growth Strategy

Funnel design, GTM planning, account-based marketing, demand gen

Brand & Content

Positioning, messaging, enablement, content strategy, storytelling

Partnerships & Ecosystem

Channel strategy, co-marketing, referral programs, enablement

Ops & Infrastructure

CRM, marketing automation, cross-functional alignment, reporting

Tools I love

I’ve used just about every marketing tool out there — and I ramp fast on new ones. Whether you’re building from scratch or cleaning up a mess, I can work with your existing stack or help you choose the right tools for where you're headed.

HubSpot

Webflow

Canva

Notion

GA4

Clay

ChatGPT

Zapier

Experience

My Design Journey

PixelCraft Studios

Senior UI/UX Designer

January 2020 – Present

Creative Studios

Lead UI/UX Designer

March 2017 – December 2019

Bright Solutions

Junior UI/UX Designer

July 2016 – February 2017

Freelance

UI/UX Designer

January 2015 - June 2016

MY BOOK

This Better Work

Most of the founder stories we hear are the successful ones — the ones with a happy ending. This is not that kind of story.

‍In This Better Work, I share the true stories of my fifteen-year journey through the hyper-masculine tech startup world — the good, the bad, and the ugly.

Download a free copy

Awards

Design Milestones

Awwwards - 2023

Site of the Day

CSS Design - 2022

CSS UI Design Awards

Webby - 2021

Webby Awards Honoree

Testimonials

What Clients Say

John Doe

Chief Data Scientist

“Adopting this AI SaaS platform has been a seamless process for our team. The system is intuitive and easy to navigate, allowing us to integrate it quickly into our existing workflows without significant downtime”

Laura Harris

Product Manager

“From concept to launch, Worq’s designs have consistently exceeded our expectations. Her ability to collaborate with developers and stay focused on user experience makes her an invaluable partner.”

John Smith

Founder at Tech Innovator

From wireframing to the final product, every step of the process was handled with precision. The interface design was not only beautiful but also highly functional. Highly recommend

Sarah Lee

Product Manager

What sets Worq’s apart is the ability to understand client needs and turn them into innovative designs. The final outcome was perfect in every way. Looking forward to working together again

Michael Brown

Creative Director

From our very first meeting, it was clear that Worq was the perfect choice for our project. Their expertise, creative vision, and dedication were evident throughout the entire process.

Olivia Scott

UX Consultant

Every step of the design process with [Your Name] was a pleasure. They are incredibly talented, communicative, and dedicated to delivering the best possible results.

Noah Davis

Founder at NextGen Ventures

We approached [Your Name] with a challenging project and a tight deadline, and they delivered beyond our expectations. Their ability to think outside the box and create designs

Mia Lewis

COO at Digital Horizons

Collaborating with [Your Name] has been a game-changing experience for our company. They bring a unique blend of technical skill and creative flair, resulting in designs that are both functional

FAq

Frequently Asked Questions

What services do you offer?

I specialize in UI/UX design, web development, and app design. I create custom solutions that focus on both aesthetics and functionality to enhance user experiences.

How do you approach a new project?

I begin by understanding the project goals, target audience, and brand vision. From there, I collaborate with you through the design process, providing regular updates and revisions, ensuring the final product meets your expectations.

What tools do you use for design and development?

I primarily use Figma, Adobe XD, and Sketch for design, while for development, I work with HTML, CSS, JavaScript, and frameworks like React.

Do you offer ongoing support after the project is complete?

Yes, I offer post-launch support to address any issues or updates that may arise. I believe in building long-term relationships with my clients for continued success.

How long does it take to complete a project?

The timeline depends on the complexity of the project. Typically, UI/UX design takes 2-4 weeks, while full development projects can take 4-8 weeks or more, depending on the scope.