Most GTM teams are dealing with at least one of these problems...
We can’t trust our data
Reporting lives in spreadsheets, attribution is inconsistent, and every dashboard shows a different number. No one agrees on what’s actually working.
HubSpot feels like a mess
Lifecycle stages are unclear, workflows are half-broken, and leads disappear into the void. The CRM technically works, but nobody trusts the system.
We have no idea which campaigns are driving revenue
Ads, emails, landing pages, and sales outcomes aren’t connected in one place. Campaign performance is mostly guesswork.
Every new campaign requires a lot of manual work
Reports, lists, exports, and follow-ups get rebuilt from scratch every time. Processes that should be automated still rely on spreadsheets.
Engineering doesn't have time to build the GTM tools we need
Custom reporting, interactive lead gen tools, and complex automations always fall to the bottom of the backlog — even when they would unlock growth.
The funnel is harder to manage than it should be
Leads are coming in, but it’s unclear how they move through the system toward meetings, pipeline, and revenue.
What I build
Interactive Growth Tools
Why create another static landing page, when you can offer prospects calculators, assessments, quizzes, and other interactive tools that help them solve a problem — while naturally generating high-intent leads.
Reporting & Attribution Systems
Most GTM teams are still stitching together reporting with spreadsheets. It's time to get your CRM, website, and ads connected so campaigns can be traced to leads, pipeline, and revenue.
CRM & Automation Infrastructure
A messy CRM slows everything down. Clean data — combined with smart automation — removes manual work, routes leads properly, and makes sure great prospects never slip through the cracks.
Examples
(I obviously ❤️ vertical SaaS)
Interactive Lead-Gen Tools
Most lead magnets are PDFs that nobody reads.
A startup in the sports industry wanted to help prospects make smarter decisions about sponsorships.
I built an industry-specific pricing calculator, metrics dashboard, and interactive quiz — tools designed to educate, build trust, and generate qualified leads.
The results:
- 620 leads generated
- 362 MQLs
- $707k in pipeline
AI PDF Parser
A VERY manual workflow was slowing down operations for a vertical SaaS in the music industry.
Offer sheets are messy and inconsistent. Manually inputting data from them was sucking up time that could be spent on more important things — so basically, anything else.
I built an AI-powered parser that converts those PDFs into clean structured data automatically — eliminating hours of work per day, removing a major operational bottleneck.
AI Reporting Platform
Small marketing teams waste hours every month pulling data from their CRM, Google Analytics, and ad platforms.
So I designed and built Dialed, an AI-powered reporting system that pulls data from HubSpot, GA4, Meta, and LinkedIn and automatically generates monthly reports that connect marketing activity to leads, pipeline, and revenue.
Yep, revenue attribution without the enterprise price tag.
No manual exports. No spreadsheets. No monthly reporting rage.
An Entire GTM System (from zero)
A vertical SaaS startup in the fitness space had no marketing infrastructure — no CRM, no funnel, no attribution, no campaigns.
Over six months, I designed and built the entire thing: HubSpot, lifecycle automation, reporting infrastructure, lead generation tools, content, and paid acquisition campaigns.
The results:
- 725 leads generated
- $10.69 CPL
- 105 MQLs
- 76 sales meetings booked
The tools I use
Claude Code
AI coding assistant for designing and shipping features quickly.
Cursor
AI-native IDE for building apps, scripts, and prototypes.
Loveable
AI app builder for rapidly creating functional prototypes and web tools.
Supabase
Backend platform for databases, auth, and APIs.
Netlify
Backend platform for databases, auth, and APIs.
Clay
Data enrichment and outbound automation platform.
Zapier
Connects apps and automates repetitive workflows.
PostHog
Product and growth analytics for tracking user behavior.