CONTRACT + FRACTIONAL GTM FOR STARTUPS

I fix the GTM work stuck in your backlog

Interactive lead-gen tools. CRM and automation. Reporting that can connect a campaign to revenue.The work your team needs, agrees is important, and still hasn’t had time to build.

SCHEDULE A CALL

SEE WHAT I BUILD

I've seen these tickets before...

GTM-01

We need another channel to fill the pipeline

Partnerships are working. Outbound is getting there. But growth needs another engine, and inbound is still a blank page.

status: not started

GTM-02

The CRM is a mess

Leads enter the CRM and are never seen again. Workflows fire occasionally, as a special treat. Lifecycle stages made sense two quarters ago.

Cannot reproduce: trust.

status: unresolved

GTM-03

Every platform shows a different number

Steps to reproduce: Steps to reproduce: ask Meta, GA4, and HubSpot the same question.

Expected: one answer.

Actual: three different numbers and a spreadsheet built to explain the difference.

status: questionable

GTM-04

We have no idea which campaigns are driving revenue

Ads, email, and landing pages all report success. Revenue has declined to comment.

Current attribution model: whichever platform you ask.

reported by: everyone

GTM-05

The GTM backlog isn’t getting any shorter

Open tickets: reporting, lead scoring, lead-gen tools, forms, nurture emails, paid campaigns.

Available capacity: none.

status: blocked

I take these off the backlog

EPIC-01

Demand Generation

I build and run the channel: content, landing pages, paid media, workflows, forms, and email nurture. Everything needed to turn attention into pipeline.

EPIC-02

Interactive Growth Tools

Calculators, assessments, quizzes, and other useful tools that give prospects a reason to engage before you ask for their email or a meeting.

EPIC-03

CRM & Automation

Clean data, lead scoring, routing, lifecycle stages, and workflows that keep good prospects moving—without someone having to remember every next step.

EPIC-04

Reporting & Attribution

Meta, GA4, and HubSpot will never agree on their own. I connect the data so you can see what’s creating leads, pipeline, and revenue.

Examples

(I obviously ❤️ vertical SaaS)

Interactive Lead-Gen Tools

A startup in the sports industry wanted to help prospects make smarter decisions about sponsorships.

I built an industry-specific pricing calculator, metrics dashboard, and interactive quiz — tools designed to educate, build trust, and generate qualified leads.

The results:

620 leads generated
362 MQLs
$707k in pipeline

AI PDF Parser

A VERY manual workflow was slowing down operations for a vertical SaaS in the music industry.

Offer sheets are messy and inconsistent. Manually inputting data from them was sucking up time that could be spent on more important things — so basically, anything else.

I built an AI-powered parser that converts those PDFs into clean structured data automatically — eliminating hours of work per day, removing a major operational bottleneck.

AI Reporting Platform

Small marketing teams waste hours every month pulling data from their CRM, Google Analytics, and ad platforms.

So I designed and built Dialed, an AI-powered reporting system that pulls data from HubSpot, GA4, Meta, and LinkedIn and automatically generates monthly reports that connect marketing activity to leads, pipeline, and revenue.

Yep, revenue attribution without the enterprise price tag.

No manual exports. No spreadsheets. No monthly reporting rage.

An Entire GTM System (from zero)

A vertical SaaS startup in the fitness space had no marketing infrastructure — no CRM, no funnel, no attribution, no campaigns.

Over six months, I designed and built the entire thing: HubSpot, lifecycle automation, reporting infrastructure, lead generation tools, content, and paid acquisition campaigns.

The results:

725 leads generated
$10.69 CPL
105 MQLs
76 sales meetings booked

This Better Work: Founder Skills

Strategy shouldn't be a guessing game.

So I created a suite of six Claude skills to help early-stage founders nail ICP, pricing, and competitive landscape.

Build your GTM foundation with the rigour of an accelerator, in the time it takes to grab a coffee.

GET THE SKILLS

The stack is always changing. The job doesn't.

These are a few of my favorite tools. Currently.

Building

Claude

AI assistant for designing and shipping tools quickly.

shipping daily

ChatGPT

Research, drafts, & second opinions. The other assistant.

reviewing

Cursor

AI-native IDE for building apps, scripts, & prototypes.

always open

Webflow

Site builder for websites & landing pages.

you're looking at it

Operating

HubSpot

CRM, email, and lifecycle automation.

finally trustworthy

Notion

Docs, deliverables, and client workspaces.

source of truth

Clay

Data enrichment and outbound automation.

building the list

Zapier

Workflow automation that handles repetitive work.

quietly running

Measuring

PostHog

Product analytics for tracking user behavior.

watching the funnel

GA4

Website and campaign analytics.

still a struggle

Scaling

Meta Ads

Top of the funnel and retargeting.

top of funnel

LinkedIn Ads

B2B targeting across the funnel.

mining B2B gold

Google Ads

Search campaigns focused on intent.

moment of intent