I do the GTM work stuck in your backlog
I've seen these tickets before...
GTM-01
We need another channel to fill the pipeline
Partnerships are working. Outbound is getting there. But growth needs another engine, and inbound is still a blank page.
GTM-02
The CRM is a mess
Leads enter the CRM and are never seen again. Workflows fire occasionally, as a special treat. Lifecycle stages made sense two quarters ago.
Cannot reproduce: trust.
GTM-03
Every platform shows a different number
Steps to reproduce: Steps to reproduce: ask Meta, GA4, and HubSpot the same question.
Expected: one answer.
Actual: three different numbers and a spreadsheet built to explain the difference.
GTM-04
We have no idea which campaigns are driving revenue
Ads, email, and landing pages all report success. Revenue has declined to comment.
Current attribution model: whichever platform you ask.
GTM-05
The GTM backlog isn’t getting any shorter
Open tickets: reporting, lead scoring, lead-gen tools, forms, nurture emails, paid campaigns.
Available capacity: none.
I take these off the backlog
EPIC-01
Demand Generation
EPIC-02
Interactive Growth Tools
EPIC-03
CRM & Automation
EPIC-04
Reporting & Attribution
Recent deploys
LIVE
DEPLOY-018
An entire GTM system, from zero
HubSpot, lifecycle automation, reporting, lead-gen tools, content, and paid acquisition for a startup building its first repeatable motion.
ResultS
725 leads
· $10.69 CPL · 76 sales meetings
DEPLOY-017
LIVE
Interactive sponsorship tools
An industry-specific pricing calculator, metrics dashboard, and quiz that gave prospects something useful before asking them to talk.
ResultS
620 leads
· 362 MQLs · $707k in pipeline
DEPLOY-016
LIVE
AI offer-sheet parser
Messy, inconsistent PDFs in. Clean, structured data out — without someone typing every field by hand.
ResultS
Hours of manual entry
removed every day
DEPLOY-015
LIVE
AI reporting platform
Dialed connects HubSpot, GA4, Meta, and LinkedIn, then generates the monthly report automatically.
ResultS
One report
connecting marketing to leads, pipeline, and revenue
The stack changes. The job doesn't.
Building
Claude
AI assistant for designing and shipping tools quickly.
ChatGPT
Research, drafts, & second opinions. The other assistant.
Cursor
Webflow
Site builder for websites & landing pages.
Operating
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HubSpot
CRM, email, and lifecycle automation.
Notion
Docs, deliverables, and client workspaces.
Clay
Zapier
Workflow automation that handles repetitive work.
Measuring
PostHog
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GA4
Website and campaign analytics.
Scaling
Meta Ads
Top of the funnel and retargeting.
LinkedIn Ads
B2B targeting across the funnel.
Google Ads
Search campaigns focused on intent.