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FOUNDER, INVESTOR, AUTHOR, CYCLIST
      About

Hello! I'm Lynsie Campbell.

For the past 15 years, I've been deep in the trenches of the startup world. As a 2x tech founder, I've navigated the exciting and challenging process of turning ideas into reality. Since then, I've leveraged my experience to help other early and growth-stage tech companies sprint towards their own success!

I mix it up as a General Partner at Everywhere Ventures (Midwest). We make pre-seed investments in the most innovative startups across Illinois, Michigan, Indiana, Ohio, Kentucky, and Western PA.

Did I mention I'm an author? My book, 'This Better Work', is a tell-all about the highs and lows, lessons learned, and wisdom gained throughout my wild journey in the startup industry.

I currently live in Pittsburgh, PA with my son, Dylan, two dogs, two cats, and seven bikes.

“Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras justo odio, dapibus facilisis in, egestas eget quam. Praesent commodo cursus magna, scelerisque nisl consectetur.”

Nikolas Brooten

Financial Analyst
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Cory Zamora

Sales Manager
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Coriss Ambady

Marketing Specialist

My Experience

I've always been drawn to dynamic environments and consider myself fortunate to have navigated a variety of industry landscapes throughout my career.

From the fast-paced entertainment industry to the ever-evolving tech sector, and now into early-stage investing, I've embraced diverse challenges and gained valuable insights along the way.

Each experience along my journey has added a new tool to my toolbox, expanding my capabilities and sharpening my insights into the ever-evolving world of startups. Think of me as a 'Swiss Army Knife' team member - I'm your go-to for just about anything.

Download Resume

OCT 2022 - PRESENT

Chief Marketing Officer, Graceful

Your family's all-in-one knowledge hub. Graceful is the premier collaboration tool to organize and safeguard your family’s prized content and critical information.

JAN 2019 - OCT 2022

Founder & Startup Consultant, Beetleback

Freelance firm providing hands-on assistance to early and growth-stage startups in the areas of marketing, operations, and product. Main focus: go-to-market strategy and execution.

JAN 2017 - JAN 2019

Founder, LaneSpotter

Mapping and navigation created for cyclists by cyclists, with a focus on SAFETY. Think "Waze for bikes." Techstars Mobility '18.

AUG 2007 - MAY 2015

Founder & President, ShowClix

Full-service event ticketing and access control solutions to professional event organizers around the world. Clients include New York Comic Con, MoMA, and Burning Man. Acquired in 2017.

APR 2006 - SEP 2007

Director of Marketing, Spreadshirt

A creative platform to customize clothing, accessories, and more. Offering over 250 different products, all printed on demand.

MAR 2002 - MAY 2004

Publicist, Mitch Schneider Organization

An LA-based independent PR firm with an iconic and cutting-edge client roster including David Bowie, Tom Petty, Sex Pistols, and Coachella.

DEC 1998- DEC 2000

Talent Coordinator (Music), The Rosie O'Donnell Show

A daytime variety television talk show created, hosted, and produced by actress and comedian Rosie O'Donnell.

      what I do

These key skills light my fire, and it's where I make the biggest splash.

Business Planning & Growth

I like to whip up game plans that set startups on the right path, giving them a clear vision and the steps to achieve it. I can spot your edge in the market and plot out ways to keep growing sustainably. With a focus on setting and achieving precise targets, your startup's journey becomes an exciting road of crossing off milestones and inching closer to success.

Marketing Strategy & Execution

Designing full-bodied marketing strategies that align with what startups need — and what the audience loves — is my jam! The right research leads to the best channels for the perfect messaging. I love creating marketing campaigns that pump up brand visibility, reel in customers, and ramp up revenue. Go-to-market strategy is my absolute fave.

Operations Optimization

With a keen eye for identifying kinks in the workflow and systems that need a touch of innovation, we can drive your startup towards a sleek, efficient machine. This involves diving deep into your operations, weeding out inefficiencies, and replacing them with streamlined processes. It's all about making your startup sprint towards excellence.

Customer-Centric Product Development

Building product strategies around customer needs and preferences is the way to go. It involves conducting user research, defining personas, and using iterative development methods to create offerings that your target audience will love. The focus is always on enhancing user experience and driving product adoption in startups.

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      My Work

Check out some of my portfolio with creative ideas and design.

ShowClix

ShowClix

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LaneSpotter

LaneSpotter

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This Better Work

This Better Work

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Everywhere VC, Midwest

Everywhere VC, Midwest

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