The Great Rate Campaign

OBJECTIVE

Launch LaneSpotter, a bike-safety app, in 10 key U.S. cities by building local awareness, driving app adoption, and establishing early brand credibility through strategic partnerships and press.

WHAT I DID

1. Developed the concept for and led The Great Rate — a 7-day campaign encouraging cyclists to rate the safety of their local streets
2. Partnered with bike advocacy groups and national cycling brands including Ibis, Spurcycle, and Thousand
3. Developed all campaign assets, including messaging, landing pages, outreach emails, and digital content
4. Designed the asset in collaboration with internal brand and design teams
5. Secured media coverage in Outside Magazine, Bicycling, NPR (Science Friday), and more

CAMPAIGN RESULTS