Want people to love your product? Help them learn your product.

There are lots of ways to teach — onboarding flows, Loom demos, drip emails, even full-blown “universities.”

But none of them work if your product documentation sucks.

Great customer education starts with clear, searchable, always up-to-date docs. They’re your source of truth for everything from support tickets to marketing copy to ChatGPT answers.

So, how do strong teams manage product documentation?

✅ “No docs, no ship.” Docs are on the release checklist, just like QA.
🤝 PMM & Support looped in early to prep guides while the feature’s still in dev.
🔁 Internal release notes + changelogs bridge product → marketing → support.
📝 Internal-first, external-second. Draft docs during build-out, polish for public.

Good documentation is your highest-leverage product asset. It reduces support load, accelerates onboarding, fuels AI assistants, and most importantly, helps your customers succeed.

Trying to tighten onboarding or boost retention?

Don’t start with a fancy flow. Start with your documentation.